Take Your E-Commerce Brand to Next Level in 2021.

Ecommerce Marketing Strategies.

We are leaving in a post-Covid era, where e-commerce is exploding as everyone is getting into online shopping. Even small local businesses are also trying to make their online presence.

If you are an E-Commerce brand owner or you are planning to launch your next E-Commerce brand, these 10 proven marketing strategies will help you to stay ahead of your competition.

These strategies have been implemented and recommended by multiple 8 figure eCommerce brand owners.

Here are the 10 marketing Strategies.

1.FOCUS ON ORGANIC SOCIAL

You have to focus on building Organic Social followers, the best part is it’s Free. starting with Instagram Marketing either before your product launch or as soon as the launch.

3 C of Organic social marketing

Content: Recreate your top-performing content (using analytics) because that is the type of content your audience wants to see & engage with the most.

Collaboration: Collaborating with influencers or other pages or brands in your categories. Use this as your core growth level on social. You basically being able to leverage their pre-existing audience to grow your own

Consistency: This helps to create the front mind recognition for your brand through reputation. The algorithm favors the consistency & frequency which you post. So if you are posting twice a week with 100 people it’s 200 per week but you post 7 posts a week it's 700 people per week. The more your content will be seen, the more visibility your brand will get.

2.Build an email list or waitlist

Your customer might not stay with you forever but their email states with you so that you can leverage it at any point in time for your brand.

The best way to create an email list is to have a website popup. You want that popup to incentivize people to sign up for your email list.

Use tools like Justuno or Sumome to create a content unlock or discount unblock pop up. Like enter your email for 5% off your purchase or might be a free gift depends on what you offer.

3.Use your email List Or use an email sequence

You should be emailing your list at least one time a week, to stay informed of their mind & to be able to build your list heath up. Your list health determined by how many emails got into people’s inbox.

You can use some popular tools like mail chimp or Klaviyo for this.

You can send an email once a week when you have some automated setup as well.

Some of the base sequences that you can use are a Welcome Sequence, so your welcome email gets around 50% open rate, which is about 20–30 % above the industry standard.

The next one you can set up is an abandon cart email & another sequence you could have is a product sequence to educate people on your top products’ top seller & some of the benefits as well.

4. Upsell Your Customer

Increasing your Average order value & customer’s lifetime value by focusing on UPSELL, CROSS-SELL & BUNDLES.

Upsell is; when somebody is looking for your product & being able to sell them more of that same product.

So Eg. If they purchased one drop bottle you can show them a friend's pack of 2 drop bottles or a Family Pack of 4 drop bottles. It’s basically getting people to buy more than they were already going through by discounting them to buy more.

A Cross-Sell is: Selling a complementary product with the original purchase.

Eg. a mobile cover with mobile, French fries with a burger.

Bundles: it’s an easy & simple way to show the discount rate. The best is to have a custom user experience built around your product so that people easily interactively select the bundles they want & the price goes up & down accordingly.

5: Micro-Influencers

Use micro-influencers to gift your product out to & they are able to provide Free exposure & free content for your Brand in return for that product.

3 R for to get the right Influencers for your Brand.

Reach

Micro-Influencers have a powerful Engaged niche community that is often a lot more focused than just a general broader community which is often the case with macro-influencers.

An ideal micro-influencer will be having a 5K to 50K followers in size because they will most likely post your product simply in return for your product.

Relevancy

So we wanna find influencers who are within your niche or category & relevant to your Brand. The easiest way you can find them is to go through some of the small Brands within your category & make a list of those brands within your category & check out some of the influencers they are working with. That will be the easy starting point.

Relationship

You need to make sure that the influencer has the strong relationship with their followers as possible. On Instagram, they might have done some video content, or they might have a youtube presence. So youtube influencers have a very very strong relationship with their community. A good sign will be, a lot of comments or a two-way dialogue as well.

6. Content marketing

When it comes to content, blogging is the best place to start & it’s the easy way to bring free traffic to your site. Begin with keyword research. Find the term that people are searching for most & write about those. This is the easy way to increase your SEO because when people are searching for those terms, you will be ranging for those terms.

7. Utilize Customer Reviews & UGC (User-generated Content)

LOOX is an easy plugin Shopify app, which will allow your customer to leave a photo & caption review. This helps in social proof. Photo review is far more powerful than just a text-based review, social proof helps in building trust. You can use the post-purchase sequence email to ask your customer for a review after they purchase your product.

8. Create “VIRAL” GIVEAWAY

A viral giveaway is a great way to grow without needing to put too much budget in. You can use a platform like GLIM. One of the really important things when it comes to the viral giveaway is baking virality or shareability into your competition as well. You can encourage each person to share your giveaway. It might be on social media or in email, you want them to be getting more and people to be entering as well. You can also use platforms like Vyper.

9. Text message abandoned cart

The benefit of text messages is that they have a far higher & faster open rate. 80–90% of people open their text messages within the first 15 min of receiving the message, whereas the open rate of an email is only 20–30 %. You can use an app like Tobi.

10. FACEBOOK/ INSTAGRAM VIDEO ADS

If you are not utilizing video in your advertising, you are leaving money on the table. People always engage with video more than a still image.

Here are a few tips you can focus on while creating a video for your brand.

1. Make sure to add captions to your video, because 85 to 90% of people use Instagram / Facebook with their sound off.
2. Highlighting the brand. Create a narrative & talk about the benefit of the product

You can simply follow a structure or pattern while creating your video.

1. Have a compelling hook
2. Social proof
3. Show them the problem
4. Show your product as a solution to the problem.
5. You need to focus on the benefits of your product.

So these are the top-performing strategy that you should focus on to grow your E-commerce brand rapidly in 2021.

Hey, I hope you found this article helpful. If you did, do me a favor to let me know how was it on my Email- iambiswajit03@gmail.com

My name is Biswajit, & I help Businesses & Brands to scale 10X using Social media marketing. I am looking forward to helping you.

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